Established in 1976, Bebe is an iconic contemporary accessible brand with strong brand equity, and a distinct offering of apparel and accessories. Bebe designs, develops, and produces contemporary women’s apparel and accessories under the Bebe and Bebe Sport names. Bebe runs a high volume e-commerce business: BEBE.COM. Bebe distributes and sells Bebe branded product through licensees in approximately 20 countries.